Joining an established blogging site like live journal or
blogger has plenty of advantages, especially for the blog
novice. Sites that host a lot of different blogs often have
very useful tutorials about building and updating your
blog, and you are likely to encounter a very user-
friendly software interface at an established blogging
site. In addition, these sites provide a kind of instant
community of fellow bloggers who can provide advice,
insight, and feedback. These established sites often
keep directories of their members, which can be great
news for your traffic logs because it means that other
bloggers on the site will find out about your pages.
However, there are also some downsides to linking up
with a large blogging site. By posting within the
established templates of a site like blogger, you run the
risk of having your blog look and feel like everybody
else’s. The blogging movement is very much about the
creation of distinctive sites and the development of
individual voices, so it makes plenty of sense that many
bloggers would shy away from the cookie-cutter look
and feel that these blogging sites often promote. Many
bloggers feel that the content of a blog is what makes it
distinctive, not the look of the blog, but many members
of the blogging community feel that the visual impact
of a blog should match the originality of the writing.
What Is a Blogging Tory?
The term Blogging Tory refers to any one of the many
authors affiliated with the conservative Canadian
community known as The Blogging Tories. Today,
there are over a hundred and fifty text-based blogs
associated with the group, and there are new Blogging
Tories every day. The Tories stand as an inspiring
example of a successful online community where the
ever-increasing numbers of affiliated members enjoy a
fertile environment for discussion and debate about the
ideas that shape the face of Canada.
The majority of Tory bloggers do make political events
and topics the focus of their blogs, but not all of the
content that a Blogging Tory creates and publishes is
overtly related to the movements of the Canadian
parliament or the prime minister.
Although the community members were brought together by
a shared conservative viewpoint, the fact that not all of the
postings on all of the member’s blogs focus on political
topics is one of the most exciting things about the Blogging
Tories. On any given day, the main website’s blogroll may
feature postings about Olympic medalists, a James Bond film
festival in Quebec, or a comical personal experience with a
telemarketer. The idea that having a political affiliation in
common makes it possible to have a fruitful discussion
about other kinds of topics has interesting implications for
how online communities are established and how they grow.

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